Maximizing Marketing Success: The Advantages of Incorporating Video Testimonials

Perhaps you already know how well client testimonials work for drawing in new visitors and turning visitors into clients—but have you made the leap to video testimonials yet? Reading the words of a happy client can convince someone to give you a try. Imagine, then, how much more effective it is when a visitor can hear a client’s words from their own mouth, see how excited they are when they talk about how you helped them, and hear the sincerity in their voice when they wholeheartedly recommend you.. Combining video testimonials with your other forms of social proof can elevate your lead-generation efforts and appeal to an entirely new set of potential clients. Make it easier for potential clients to find you . Integrating video testimonials and reviews into your content plan can help your potential clients find you faster. In terms of search engine optimization, Google favors websites with a range of content types. While a website with strong client reviews can rank well, a website with an exciting mix of photos, videos, and well-written content will be considered more engaging. Additionally, video content can bring in a larger variety of clientele. Not everyone enjoys reading long reviews, and some people just aren’t that convinced by the written word. . . Upon finding a glowing written review, they might nod along, then click off and keep looking. If those same viewers stumble across a video review for your services, they might be interested enough to click through and contact you. Choose which services you want to focus on . When soliciting video reviews, think carefully about the types of clients you want to attract and which services you want to spend your time on. There are a few ways to use this to your advantage. First, maybe you’re already taking the cases you love doing—you just want more of them. Connect with current and past clients for video testimonials related to your current area of practice. This extra content on your website (and other platforms—more on that later!) could fill your schedule to the level you want. You can also utilize video reviews if you want to pivot and focus more on a different area of practice. For example, maybe your firm does family law, focusing mainly on divorce. You’re burnt out on drawn-out divorce cases and the emotional toll they take, so you want to start focusing more on adoption cases. However, your Internet footprint largely focuses on your long track record of divorce cases. By soliciting video reviews from your happy adoption clients, you can change the type of visitors you’re attracting. Post genuine video footage of satisfied clients . If you’ve never dabbled in video reviews, you may be wondering how you get them. You can reach out to clients directly and request testimonials, but there is an easier way. With an automated review management system like Lawfecta, you can tell clients exactly what you need, how grateful you are for their assistance, and what the benefit is for them if they provide a testimonial. When it comes to posting testimonials, this is one area where you want to be picky. You don’t want to post videos where the clients sound bored, like they’re reading off of a script, or ambivalent about your work. This is why it’s important to tell clients what you’re looking for in a video review. If they’re going to go the extra mile and help you out, give them what they need to make a useful and engaging video! You might want to include specific areas you want them to touch on (such as timeliness, knowledge of their case, and communication), provide examples of high-quality testimonial videos, and suggest ideal filming setups. Let your videos serve your brand on other platforms . Your videos will do a lot of heavy lifting on your website, of course, but they can do more than that. As long as you own the rights to each video testimonial, you can upload testimonials to other social media and video-sharing websites. This increases the likelihood of someone stumbling onto the video organically, and it also provides additional backlinks to your main domain. At this point, you should already know which social media platforms give you the most reach. Prioritize sharing testimonials there, and then branch out into less successful platforms. Work your client testimonials into other content . The benefits of video testimonials are multifold. On their own, they are effective pieces of content. They show how you have helped actual clients, serve as unique content, and allow you to reach those who may not enjoy reading long lists of testimonials. But beyond that, your video reviews can also be utilized in other types of content. Consider these options: . Create a compilation video of highlights from different testimonials. You might create videos for different types of cases, various strengths your clients talk about, or specific case outcomes. Tweet a particularly favorable quote from one of your video testimonials and link back to the testimonial video or to your “contact us” page. When you get a new testimonial, share it with your various social media platforms for engagement, a boost in backlinks, and a reminder to followers that you’re always ready for their case. Work client quotes into written content. You may want to provide transcripts of video testimonials to writers so they can refer back to the videos when writing blog posts or static pages. Create an infographic highlighting information from video testimonials: for example, 85% of clients specifically pointed out your timeliness or 100% were happy about the outcome of their case. Create an appealing graphic with a tidbit from one of your video testimonials. This works well on image-heavy platforms, such as Instagram and Pinterest.. Video testimonials show clients exactly what you can do for them, compel them to act, and connect with viewers on a different level than written testimonials. To start working them into your content, learn more about Lawfecta’s Review Management Platform and how it can help you.. . . . . . . . . . . . . . . . . .

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